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Trends with Traction: Online video mania is bustin' loose!
In the past month, I've gotten three white-papers in my inbox about the amazing sky's the limit potential of online video. Of course, they all came from vendors who sell rich-media advertising with...
View ArticleGet Engaged: Four Pillars of a Strong Relationship with Online Consumers
As marketers, we want consumers to do more than just “like” our brand, we want them to love it. A relatively small percentage of consumers who like a Facebook fan page actually return to that page more...
View ArticleWhat Consolidation Means for Digital Marketing
With this week's acquisition of EyeWonder by DG, we're starting to hear from advertisers and agencies who are speculating about what it means for the industry. Here's our take. Consolidation in the...
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